Sigri Indian BBQ fires up national franchising program

New Jersey-based Sigri Indian BBQ, specializing in North Indian barbecue has fired up its national franchise program with the first multi-unit agreement set to bring the concept to the Chicagoland area.

Guided by Craveworthy Brands, a multi-brand restaurant platform, the first multi-unit deal is with entrepreneur Niraj Shah, who plans to open locations in Schaumburg and Naperville, Illinois, in 2026, according to a media release.

Shah began his journey in Virginia working in convenience stores before planting roots in Illinois. He went on to open his first liquor store, eventually expanding into hospitality. Today, he runs a popular neighborhood bar and restaurant.

“As a longtime food and beverage operator, I’ve always believed in the power of hospitality to create community,” said Shah. “When I discovered Sigri, it felt like reconnecting with a beloved culture I am familiar – the flavors, the warmth, the tradition. Bringing that to Chicago, a city known for its diverse food culture, felt like the perfect next step in my journey.”

Founded in 2015, Sigri reimagines the culinary culture of India’s roadside restaurants or “dhabas” through fast casual dining with a bold take on the global cuisine.

At the heart of Sigri’s experience is the ancient art of cooking on the open flame, infusing every dish with the depth of smokey flavor.

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Its menu blends these timeless techniques with vibrant ingredients and customizable options, from fire-cooked meats and fresh kebabs to craveworthy kathi rolls.

“Sigri was created to share a flavorful journey rooted in centuries of tradition and to feel like home,” said co-founder of Sigri, Utkarsh Yadiv.

“Niraj brings entrepreneurial heart and industry experience, making him the right steward for Sigri’s next chapter in Chicago. Together, we’re taking the art of North Indian barbecue and giving others the opportunity to discover it in their own backyard.”

Sigri gained popularity through its viral social media content, shared widely across platforms such as TikTok and Instagram. What began as a beloved local concept in New Jersey quickly became a digital sensation, with consumers across the country calling for locations from coast to coast.

Craveworthy is now channeling that consumer-driven demand into a strategic roadmap for franchise growth, empowering experienced operators and aspiring entrepreneurs to bring the bold concept to their communities.

“The positive response we’ve received from consumers and entrepreneurs alike has been incredible,” said Gregg Majewski, CEO and Founder of Craveworthy Brands. “When fans are asking for Sigri in their communities, we listen. That passion and energy are exactly what make this brand special and we’re using it as a guide for how and where we grow.”

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Sigri’s initial franchise growth is focused on key markets, including Georgia, Illinois, Ohio, New York, New Jersey, Nevada and Texas, where demand for global cuisine continues to rise.

As palates embrace authentic and diverse culinary experiences, Sigri offers a differentiated concept in a segment projected to grow to $200.9 billion by 2032, the release stated citing Credence Research.

Today, Sigri is one of the first North Indian barbecue brands in the U.S. to offer a franchise model, inviting guests to experience the soul of Indian street food culture, it stated.

Shah added, “I’m proud to be part of a brand that celebrates tradition while offering something entirely new to U.S. diners.”

Founded by Jagat Parikh, an entrepreneur with a vision, Sigri Indian BBQ aims to fill the void of diverse international food options in its communities.

Guided by the culinary expertise of Chef Aarthi, known for her innovative approach to traditional Indian cuisine, Sigri Indian BBQ is on a mission to make these delightful flavors accessible to all, promising a memorable dining journey for its guests, according to the release.