‘Doin’ It’ to world premiere at SXSW 2024

‘Doin’ It,’ the story of a 30-year-old Indian American virgin who gets a job teaching high school Sex Ed, is set to world premiere at SXSW 2024, South by SouthWest Conference & Festivals, from March 8 to 16.

Bringing thousands of visitors to Austin, Texas, each March, SXSW is one of the world’s premier events showcasing music, film and interactive media.

Starring Lilly Singh (‘The Muppets Mayhem’), Doin’ It is the first feature film from Camelback Productions, Arizona’s first female and South Asian-owned film production company with a focus on South Asian storytelling, founded by Anita Verma-Lallian.

READ: Lilly Singh’s desi spoof of ‘Game of Thrones’ is a must watch for Bollywood fans (April 17, 2019)

Verma-Lallian is also a real estate developer and CEO/Founder of Arizona Land Consulting, where she provides full concierge services for land seekers and developers of all types of sites and assists investors in discovering viable properties in Arizona.

Verma-Lallian has been named one of So Scottsdale’s People to Watch, an AZBusiness Leader by AZBusiness Magazine, a Women in Power by Commercial Executive Magazine, and one of Modern Luxury Scottsdale’s Dynamic Women in 2021.

‘Doin’ It’ is a production with Likely Story, Unicorn Island and Camelback Productions, in association with 10mK and Elevation.

The film also features Ana Gasteyer (Mean Girls), Sabrina Jalees (Search Party), Stephanie Beatriz (Brooklyn Nine-Nine), Mary Holland (Happiest Season), Utkarsh Ambudkar (Blindspotting), Trevor Salter (“She-Hulk: Attorney at Law”) and Sonia Dhillon Tully (“Suits”).

RELATED: South Asian film production company launched in Arizona (January 20, 2023)

Directed by Sara Zandieh (The Other Zoey), the movie is written by Lilly Singh, Sara Zandieh and Neel Patel. It’s produced by Anthony Bregman, Erica Matlin, Polly Auritt, Lilly Singh and Anita Verma-Lallian.W

Public Screenings:
Tuesday, March 12 at 5:00 pm at Stateside Theatre (World Premier)
Wednesday, March 13 at 7:15 pm at Alamo Lamar 5
Thursday, March 14 at 11:30 am at Alamo Lamar 8

Box Office Guru Media will be presenting a panel titled ‘Manifesting Mainstream South Asian Stories’ at Canada House (Swan Dive, 615 Red River St, Austin) on Monday, March 11 from 3 pm to 4 pm.

READ: Superwoman Lilly Singh raps about an Indian mom’s struggle to immigrate to the US (July 6, 2017)

With South Asians developing a much larger footprint in the North American film industry with representation growing faster and broader than ever, the panel of experts will break down challenges, recent gains and how to keep building on this exciting momentum.

Gitesh Pandya and Rohi Mirza Pandya, noted experts from Box Office Guru Media will navigate the evolving realms of filmmaking with the multi-talented Doin’ It star/producer/writer Lilly Singh and producer Anita Verma Lallian with an Introduction from bestselling author and 10x SXSW featured speaker Rohit Bhargava.

South by Southwest is an annual event held in mid-March in Austin, featuring film, interactive media, and music festivals and conferences. Began in 1987, it has grown in both scope and size over the years.